FEB | 2021

How to Create a Perfect Landing Page

How to Create a Perfect Landing Page

How do you think a business attracts its customers? Do landing pages persuade customers towards the business? Actually, yes. Now businesses make use of modern and impressive landing pages on their websites rather than just a signup form on the home page. There are many important elements towards an appealing landing page according to the business/product goals. For a good landing page, you need to optimize many components. If you are looking for creating a landing page, here is why you need a Landing page and how to utilize it in a better way.

What are landing pages?

The website page on which a visitor arrives on clicking an ad is known as a Landing page. It has a specific purpose of converting visitors into leads. There are actually many types of Landing pages, but they share a common objective- to get more leads. Lack of experience of marketers may lead all the PPC traffic to the homepage, which is a real blunder. Landing pages are necessary for providing a high-quality experience for visitors and driving in more conversions that suit every users' need. They request the visitors' contact details as an offer.

What is the need for a landing page?

Surveys and researches state that marketers create landing pages each time they begin a campaign. Every organization has particular reasons on why they utilize an landing page. But to commonize, we can say that it's used for specific goals like profit-making, grow an email list, or developing a brand.

But why do you need a Landing page? Landing pages are aimed to drive visitors towards conversions through the action of clicking on ads. It could also encourage users to make purchases online, subscribing, or requesting services. There is always a definite CTA or Call-to-action for each landing page. A perfect landing page can highly lead you to success, getting it to the end goal. There are many benefits to having a great landing page.

Advantages of having landing pages

  • SEO Ranking
  • Landing pages are created to meet a specific set of search terms and promoted using Google Adwords and other promotion methods. This paid boosting takes your landing pages to a higher ranking and gets your product to the target audience.

  • Promotion of Upcoming Product or Sale
  • A landing page lives outside the website taxonomy and focuses on the promotion of upcoming products or sales. This keeps the marketing goal to aim higher conversion, tracking the success of products or sets of keywords.

  • More Efficient Buy/Subscribe Process
  • A landing page with a high conversion rate acts as a portal to get more visitors buying or subscribing more efficiently. The audience reaches on the CTA and to the homepage, which ends up subscribing, signing up, or buying their products and services.

  • Positive impression
  • People are too busy to stay for long on a website and read everything to get to the point. So the first impression counts where landing page helps you appeal to the audience. It showcases customers' interests and provoking the customers an urge to try the services.

  • Trust elements
  • The content on your home page like images, videos, and graphics, grab the attention of your visitors. And around 40% of them respond or move forward to buying products or requesting service, thus enabling a better and trustworthy user- experience.

  • Increased CR
  • The only aim of a well-designed landing page is a high Conversion rate(CR) capturing better email leads rather than website pages or blogs.

  • Retention
  • You can convey a message better through a video, making users stay for long on your page with a better conversion. A customer would prefer to watch a video than reading an article.

How to create a perfect landing page

Keep in mind that you are making a landing page for a specific purpose. To create a perfect landing page you need to follow certain procedures that make it user-oriented.

  • Setting the Goal
  • Decide and determine what type of landing page you are about to accomplish. It might be to grow an email list, to promote a particular product/service, or to promote a discount on a subscription offer

  • Keyword Research
  • People search for your products/services/sales differently while having an issue. Research and find out the best keyword to use on your landing page content to attract clients.

  • Captivating design
  • Creative and effective designs are an important way through which businesses attract and grab attention. Make sure you include a stunning design with impressive elements, promising user experience.

  • Include Elements
  • Putting up all the above things together, build your Landing page, and try to include suitable elements like CTA, sales pitch video, service request form, creating a visual hierarchy. An effective landing page has important elements that help them attain perfection.

Great Landing Page Ideas to deploy

Landing pages are easy to build but need to be optimized well to transform prospects into leads keeping all information that attracts the visitors. They are crucial for better conversions so that they should be planned, designed, and executed perfectly. You can create a good landing page following a few ideas that help to make it simple and efficient.

  • Aesthetics
  • Clients would wish to know more about your products and services only through a clean and clear UI and font colour.

  • Precise
  • Make landing pages clear cut that stays in direct contact with the intention with prompt images, descriptive text, and catchy titles. Make it short, try including whitespace, and simple copy.

  • Social Sharing
  • Include social media sharing options through which you can spread and market your content to the target people and grab more engagements on your landing page.

  • A/B testing
  • Try testing the structure of your offer, CTAs, or even Landing page colour to analyze which version of your page has a higher Conversion Rate(CR).

  • CTA or Call-To-Action
  • The prospects turn into contacts or lead through CTAs, which makes visitors subscribe, submit their details, share the idea through social media platforms, etc. You need a good catchy CTA and should effectively communicate values.

Technically speaking, here is a checklist on how to create a landing page in a stepwise approach:

  • Initially, choose a preferred template for creating a landing page
  • Name the page according to the notion.
  • Update it with meaningful, necessary, and attractive content.
  • Try to keep striking images that grab a users attention
  • Opt for a domain name of relevance
  • Ensure that the links and CTAs on the page are working.
  • Publish the page after including meta description and SEO title.

Best Website Builders for Landing Pages

There are premium and free landing page builders now available that offers a wide range of creative designs and ready to use templates. You can simply add image, text, or video content in a couple of minutes and create your custom landing page. Landing page builders, unlike website builders, let you have it on live much faster. You could track the marketing campaign on free plans. Here is a list of Top 10 Free Landing Page Builders now trending.

  1. WIX
  2. SITE123
  3. Weebly
  4. Leadpages
  5. Squarespace
  6. Unbounce
  7. Instapage
  8. Sendinblue
  9. Landingi
  10. Getresponse

How to choose the Best Landing Page Builder

The below checklist shows some criteria to follow on how to choose the best landing page builder from a huge list.

  • Easy Usage
  • Even though land page creation is simple, some of the building tools are slightly intuitive.

  • Customization
  • Look for as many possible customization features that help you enhance your brand with matching content, font colour, font type, images, etc.

  • Analytic tools
  • Most of them comes with built-in analytics that supports tracking data that measure success and edit changes during campaigns.

  • Email & SMM Integrations
  • Built-in tools or third-party marketing tools to integrate Emails and Social Media Marketing. This makes the landing page incorporation easier into channels during active campaigns.

  • CR Optimization
  • Some of the best landing page builders provide maximum optimized high conversion landing page templates and tutorials.

In short...

A landing page determines your new business leads, and they demand attention. You can implement various additions and optimize a lot for a high performing landing page. Follow the best options from the above list and, still if you are confused on how to build a landing page, feel free to reach us. Develop your business with Landing Pages.

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